This indicator concerns support for advice for innovation purposes incentivising emergence and running of the EIP OG project. This support refers either to the project preparation period or to the facilitation during the project implementation of the EIP OG project (or both), and only if the advisor is not paid by the OG project budget (Article 71), but by an intervention under Article 72.
The rationale for this indicator is to measure specific advisory efforts under Article 72 to incentivise innovation, e.g. those in accordance with Article 13(4)(e), i.e. an advisor delivering "innovation support in particular for preparing and for implementing OG projects". Examples could be providing specific advisory services for innovation support, such as coaching farmers towards innovation on their farm, managing an innovation hub, which helps setting up of facilitating OG innovative projects, training advisors for innovation support.
Support to advisors under Article 71 as part of the funding for the OG project is not included here. This is covered under O.1, because the advisor in that case is paid from the OG project budget.